Within the corporate sector, the initial areas for which Serious Games is expected to be applied include leadership, management and sales & marketing training. There is a specific requirement within call centres that is stimulated by a reliance on complex systems, i.e. a need to regulate quality within an industry that faces high turnover of staff.

Areas for which demand for Serious Games is likely to develop for the corporate segment include health and safety training, basic and application specific IT skills, professional skills training and crisis management. The corporate segment is less sensitive to notions of pedagogic validity than the formal education sector and organisations within this segment will be more inclined to move to a full switch-over to Serious Games over time.